Publicly-funded infrastructure projects are to be branded with a new Union Jack logo, ministers have announced, under a plan that has already come under fire from the Scottish Nationalists.
Danny Alexander said the new plaque - which reads 'Funded by UK Government' - would "proudly adorn infrastructure investments from roads in Cornwall to broadband in Caithness".
"It's only right that we recognise the contribution of the UK taxpayer in supporting this economic growth, which is why I'm delighted to launch these union jack plaques," the chief secretary to the treasury added.
But the proposal, which is the joint idea of the Treasury and the Cabinet Office, has been dismissed by the SNP as a "gimmick" designed to undermine that party's strong showing in Scotland.
"Putting a sticker on projects is a silly gimmick by Danny Alexander and his Tory bosses, which can't cover over the fact that his government at Westminster has slashed infrastructure spending - destroying jobs and delaying economic recovery - including cutting Scotland's capital budget by a quarter," SNP deputy leader Stewart Hosie said.